Jacquemus, the renowned fashion designer, has chosen an extraordinary setting for his upcoming spring/summer 2027 collection, titled 'Le Bonheur'. The venue, a rocky island off Corsica, boasts a small, white lighthouse as its main landmark. This choice of location is a departure from Jacquemus' recent trend of indoor shows, showcasing his signature transporting destination fashion. The collection will be unveiled at 10 a.m. on June 29th, just after men's fashion week in Paris. The intimate guest list will include members of the press, friends of the house, a few buyers, and international and local celebrities. The show also features a casting in Corsica to select local models for the runway display, adding a unique, regional touch to the event. This move aligns with Jacquemus' commitment to preserving and restoring unique heritage sites, as he partners with the town of Île-Rousse to ensure the lighthouse's legacy is passed on to future generations. The designer's ability to create captivating destination shows, from lavender fields to grand French gardens, has solidified his reputation for transporting audiences to breathtaking locations. This latest endeavor, however, presents a unique challenge: how will Jacquemus translate his signature style to this natural, rocky setting? The answer lies in the designer's ability to blend his creative vision with the raw, untamed beauty of the island. This show promises to be a memorable event, offering a fresh perspective on Jacquemus' signature style and a celebration of Corsica's rich cultural heritage.
